Who am I?

For over two decades, I’ve worked where creativity, technology, and strategy meet. What really drives me is taking an idea and turning it into something that works — something that connects, inspires, and delivers results. I like being hands-on, and whether I’m leading a team or working solo, I take full ownership from start to finish.

Throughout my career, I’ve had the privilege of leading creative campaigns and branding projects for clients like Volvo, Mölnlycke Healthcare, Bulten, and Stora Enso — as well as helping smaller companies and start-ups find their voice and grow. To me, it’s never about size; it’s about creating something that has something special that helps the client. I bring the same energy, curiosity, and attention to detail to every project, no matter the scale.

Ginnunga Creatives – a freelance agency

As the founder of Ginnunga Creatives, I’ve spent years building and executing complete marketing strategies, crafting stories, and producing content that brings brands to life. Sometimes I am the marketing department; other times I collaborate with agencies or in-house teams to sharpen strategy, improve workflows, or elevate creative quality.

I’m endlessly curious about new tools and methods. I use AI to speed up processes, but without losing the human touch. That combination of curiosity and creativity helps me do more, faster, while keeping full control over quality and tone.

Transformational Leadership – a key to successful creative teams

Good leadership, to me, is about helping people grow — guiding them to see their own strengths and reach their potential. My approach is rooted in transformational leadership: combining clear direction with genuine inspiration, and listening as much as leading. It’s something I’ve developed both as a creative lead and as a sports coach over the past 20 years.

Results that make clients stay

My clients rarely work with me just once. I focus on results and relationships, and always strive to deliver communication that drives business, not just attention. I blend strategic thinking with strong writing, usability, and audience insight. The goal? To make brands not only look good, but perform even better.