Rejlers Communication & Security
Develop a strategic communication plan to position Rejlers as a leader in secure IT solutions for the Volvo dealership network, with a focus on enhancing brand recognition and building trust for future business opportunities.
The Challenge
Despite strong individual connections, Rejlers lacked significant brand awareness within the Volvo dealership network. The challenge was to present Rejlers as a relevant and reliable IT provider, capable of managing systems vital to the client’s operations. Specifically with security considerations in mind.
The Strategy
We devised a communication plan that leveraged Rejlers’ strengths in the IT sector, particularly their expertise in secure, cost-effective solutions. By aligning Rejlers’ offerings with the needs of Volvo dealerships, we created a strategy aimed at building long-term trust. A major part of this was to focus on how they’ve already done a lot of secure IT solutions.
Thought leadership content
Beyond campaign material, Rejlers’ deep industry knowledge was showcased through thought leadership.
White Papers: Focused on IT security, digital infrastructure, and industry trends.
Webinars and Events: To position Rejlers as proactive and solution-oriented.
Video Testimonials: Highlighting their work with other key clients to build credibility.
Ad campaign
Beyond updating the content on Rejler’s website, we also created an ad campaign. The following ads are from the pitch process. Not all were used in the final version.
