Winning a pitch

I haven’t actually worked with Bang & Olufsen, so why are they here? Well, because I was part of the team that won B&O as a client for Publicis.Sapient. The account then went to five of our other offices worldwide. Winning pitches is important, even if you don’t get to follow the client afterwards.

The idea for B&O was to create excellent purchasing processes and to sell exclusive audio products through storytelling.