BESAB
Create a company presentation and marketing materials to highlight BESAB’s sustainable solutions and expertise in foundation reinforcement, while communicating their minimal disruption approach during projects.
The Challenge
The challenge was to emphasise BESAB’s offer in foundation reinforcement of buildings with as little impact on surrounding environments as possible. The campaign needed to capture the invisible yet crucial work BESAB performs, ensuring the long-term stability of buildings.
The Messaging
We crafted stories around the idea that BESAB’s work often goes unnoticed—and that’s a good thing! Foundation reinforcement is not flashy, but it’s essential for the stability of structures for decades to come. The messaging emphasised how BESAB's work from the 1980s still ensures the stability of historic and modern buildings today.
New web, presentation and a campaign
We developed materials that showcased BESAB’s longstanding expertise in foundation and concrete reinforcement, utilising real-life examples where their early work continues to support structures without disruption to current operations. We also created new landing pages, a company presentation and designed give-aways and a experiential marketing campaign.
Contrasting stories
The visuals played on the contrast between the unnoticed nature of BESAB’s work and its significant impact. Images of sturdy, long-standing buildings were paired with copy that highlighted how BESAB's reinforcement work has kept them strong for decades..
Ad campaign
The campaign reinforced BESAB's position as a leader in sustainable foundation solutions. Clients and stakeholders appreciated the clear communication of how their invisible work plays a vital role in keeping businesses running smoothly and buildings stable for the future.
