Volvo Group
Over several years I worked on various digital projects showcasing Volvo Group. Here are a few example presenting their innovations and future-focused developments, from website content to video production.
Tech World – Innovation Section
Volvo Group’s Tech World was their platform for presenting groundbreaking innovations that could shape the future. What may seem like dreams today are tomorrow’s realities for the visionaries at Volvo. As a copywriter at DigitasLBi, I was tasked with helping Volvo show off its forward-thinking projects.
My role involved interviewing engineers and visionaries, and I explored questions like: Can we build motorways that conduct electricity? Can we share cars seamlessly? Can we design emission-free vehicles? These insights formed the basis of the content we created for the site.
Film production
Beyond the written content, I also wrote the script for a film showcasing these futuristic innovations. I led the concept development and lead the work throughout the production, ensuring the final product reflected the vision of Volvo Group.
Career pages
I also played a key role in overhauling Volvo Group’s career section, creating SEO-optimized text and reorganising the site structure while maintaining the existing templates. The goal was to make the career pages more user-friendly and searchable, helping Volvo attract top talent in the tech industry.
Innovation pages
In 2017, Volvo Group replaced Tech World with a new innovation section. Our team was tasked with updating the site to showcase the latest technological breakthroughs. I collaborated on the content updates to ensure the pages reflected Volvo’s cutting-edge work in a clear and engaging way.