Volvo Cars
From selling out cars that didn’t exist to crafting immersive virtual experiences, my work with Volvo Cars spanned product launches, updates, and SEO strategies. Here’s how we drove engagement and brought bold ideas to life.
We sold 1,927 cars. That didn’t exist.
When the Volvo XC90 was first released, it was a roaring success. So, how could we create even better communication when the new model was launched? By selling it online. Before it even existed. In fact, before anyone had even seen it.
1,927 fully equipped Volvo XC90s were sold in 47 hours. I wrote part of the copy for the e-commerce site, which was designed to guide customers through to actually placing an order. I also worked on inviting selected celebrities to encourage them to buy and wrote the FAQ to help customers along the way. The campaign won several awards:
Guldnyckel 2015: Travel, Transport & Vehicles
Danish Digital Award 2015: New Technology
Danish Internet Awards 2015: Innovative Use of Technology
Creative Circle Award 2015: Digital Campaign
A Swedish Moment
Volvo also wanted to create a virtual experience of the Volvo XC90. The creative VR developers at DigitasLBi chose to use the groundbreaking Oculus Rift, which had yet to be released, to create something truly special.
Visitors got to experience a car being built around them and were then transported to a Swedish summer night, complete with the northern lights and all the sounds of the night buzzing in the air.
My role was to ensure that the voiceover conveyed the specific atmosphere we wanted. I was also present during the recording to make sure the actor interpreted the brief correctly.
More from the iconic Swedish car brand
Model Year Updates
Between 2008 and 2014, I worked on Volvo Cars’ model year updates. Each update was launched on a page where we presented changes and accessories.
Product presentations
From 2008 to 2014, I wrote product presentations for Volvo Cars’ website. In 2014, I also created taglines for all car models.
SEO Spanish market
In 2018, we ran a test for the Spanish market, optimising their pages for search engines. The aim was to increase traffic early in the purchase process. The project was a great success, with the pages going from not being ranked at all to appearing on Google’s first results page.
