Navigator Nordics
Navigator Nordic needed a brand that defied the ordinary—a brand built on resilience, high performance, and a Nordic no-compromise approach to challenges. I worked closely with the owner to forge a complete brand identity that spoke directly to these core values, making every element bold, distinct, and fearless.
Crafting a new website experience
We built a completely new website that was the first test and expression of the new brand identity, complete with a bold, new tone of voice.
Social media campaigns
Navigator Nordic’s bold attitude needed to be felt across every platform. On LinkedIn, I crafted campaigns that challenged the ordinary and inspired professionals to embrace the Navigator spirit. Each post spoke directly to those who push boundaries, linking the brand’s high-performance products to a mindset that never backs down.
Who dares wins
For the gruelling Koster Swimrun, Navigator Nordic partnered with an elite forces celebrity from the Swedish version of TV Reality show Who Dares Wins, amplifying the brand’s message of endurance and resilience. Our campaign tied the extreme nature of the event to Navigator’s products, showcasing them as a step beyond the competition.
Team Navigator
Navigator Nordic stands for strength and fearlessness, so it was only natural to partner with elite athletes who embody these qualities. Sponsoring a national champion in Speed Skydiving and a leading CrossFit athlete, we tied the brand to individuals who challenge the impossible—reinforcing Navigator’s commitment to those who never settle for less than excellence.
