Gapwaves
Lead a comprehensive rebranding effort to reflect Gapwaves' innovative technology and forward-thinking approach, establishing a cohesive and modern brand identity.
Brand storytelling
I crafted a brand story that emphasised Gapwaves' role in driving transformative technology. The narrative centred on the company's vision of enabling a future where imagination, not technology, sets the limits.
Introduction
Gapwaves is a pioneering tech company specializing in antenna technology that will help enable revolutionary advancements such as autonomous driving, drone deliveries, and smart cities. The goal of this rebranding was to align Gapwaves' visual and verbal identity with its bold vision for the future of technology.
The Approach
Human-Centric, Visionary Messaging
The brand message focused on Gapwaves' commitment to creativity, technology, and the people who drive innovation. We crafted a tone of voice that was aspirational, free-thinking, and forward-looking—reflecting Gapwaves' role in shaping the future.
An identity overhaul
Colour Palette: The new colour scheme combined the primary Gapwaves Blue with vibrant secondary colours, adding a fresh, young, and energetic feel to the brand.
Visual Elements: Key graphical elements, such as wave patterns and arrows, were introduced to symbolise the technology’s dynamic flow and potential.
The result
The new identity was successfully implemented across multiple platforms, including web, social media, editorial, and advertising, reinforcing the company’s innovative and human-centric approach.
