Lavazza
Engage Swedish coffee lovers through inspiring and joyful social media content, tailored to the Swedish market, while reinforcing Lavazza’s iconic Italian coffee brand.
Coffee is social.
Swedes love coffee. It’s at the coffee machine that we gather at work, and when we meet friends, it's often over a cup. Isn’t it telling that when we're invited over for tea, we rarely drink tea? Coffee, on the other hand, is so social it belongs on Facebook.
The Strategy
I crafted content for Lavazza’s social media channels that celebrated the cultural joy of ‘fika’ and reinforced Lavazza’s connection to moments of shared enjoyment. The focus was on bringing people together around the experience of coffee in everyday Swedish life.
The Results
Lavazza’s social media channels resonated with Swedish coffee culture, fostering engagement and increasing brand connection with their audience through uplifting, relatable content.
The social media posts
