Husqvarna
Grass grows like, well, grass. Where once the sound of motor-driven mowers filled suburban neighborhoods, today we hear birdsong and the gentle hum of Husqvarna’s robotic mowers. These mowers, often given endearing names like Frasse, Klippert, or Optimus Prime, quickly become a part of the family—loved for allowing Sunday relaxation in the hammock.
How big is yours?
How do you choose the right Automower model? Husqvarna asked us to help users find the perfect fit.
The solution was a calculator tool that lets users zoom in and outline their lawn on Google Maps. The calculator then measures the lawn size and provides tailored mower recommendations. I developed the copy and messaging for the project, focusing on the joy and simplicity that Husqvarna’s robotic mowers bring to everyday life.
More projects for Husqvarna
With dealers worldwide, Husqvarna needed a way to guide them in social media, SEO, and marketing while ensuring a consistent tone across diverse knowledge levels and cultural backgrounds.
Dealer Guidelines
To address this, I helped create an educational document where all information was categorised into basic, intermediate, and advanced levels. This format allowed dealers to easily navigate the guide, improving their communication skills and understanding the tools available to them.