Pagero
Pagero simplifies the complex world of global business by enabling companies to send and receive business documents seamlessly across borders. I’ve helped them with many projects over several years and markets.
The Challenge
To tell this story in a way that resonates, we developed the concept Open for Business. This campaign empowered Pagero’s employees to share their expertise, creating a personal connection with the audience and driving awareness. The campaign’s landing page became the hub, highlighting how Pagero makes compliance easy for businesses around the world. The tagline Open for business, referenced being open to the business around the world, as well as Pagero hosting an open network which can be connected to all types of ERPs and systems.
https://www.pagero.com/pagero-network/open-for-business
Campaign site and video
Pagero wanted to use their employees for the campaign. The ads for LinkedIn featured videos of them with the payoff Are you open for business. The ads drove traffic to a landing page where we used a completely different navigation than the .com, animating videos as you scroll down.
Ad campaign
Over the years I’ve made quite a few video projects for Pagero.
